Phil simons too big to ignore the business case for big data should inspire executives to roll up your sleeves to understand the potentially enormous business opportunity to mine valuable gems from your most precious resource your customer market and operational data. Never before have we seen data with the volume velocity and variety of today big data is no temporary blip of fad in fact it is only going to intensify in the coming years and its ramifications for the future of business are impossible to overstatetoo big to ignore explains why big data is a big deal. Find helpful customer reviews and review ratings for too big to ignore the business case for big data wiley and sas business series at amazoncom read honest and unbiased product reviews from our users. Too big to ignore book read 15 reviews from the worlds largest community for readers in too big to ignore recognized technology expert and award winn. Business leaders are drowning in data and the deluge has only just begun in too big to ignore simon delves into the world of big data and makes the business case for capturing structuring analyzing and visualizing the immense amount of information accessible to businesses
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